A blank, slightly textured white background 'TOUR TECH' logo with some black specks and smudges.

BACKEND SOLUTIONS FOR THE LIVE MUSIC INDUSTRY.

We’re here to support the live music community as an advocate, a resource, and a tech partner. We build tools that simplify operations for venues, promoters, and industry partners—from licensing and reporting to data management and beyond. We’re combining practical technology with responsive support, helping handle the backend work so you can focus on creating unforgettable live experiences.

MEET the founders

Woman 'DAYNA FRANK' with long dark hair in a blue sweater sitting against a black wall with concert posters behind her.

DAYNA FRANK

Dayna Frank is President and CEO of First Avenue Productions. Originally founded in 1970, First Avenue promotes over 1,200 shows annually and owns and operates the Fine Line, Turf Club, Palace Theatre, and Fitzgerald Theater, as well as the First Avenue Mainroom & 7th St Entry. Dayna is co-founder and a Board Member of the National Independent Venue Association (NIVA), who rallied music lovers and lobbied Congress, securing $16.25 billion dollars to Save Our Stages. Dayna is a 2018 Henry Crown Fellow at the Aspen Institute, Rolling Stone Future 25 2021, Billboard Women in Music Top Executive, pickleball champion, and firm believer in community building through live music. She lives in Minneapolis with her wife and two sons.

A white curly brace on a black background.
A white curly brace on a black background.
Woman 'TOBI PARKS' with glasses, short dreadlocks, wearing a black beanie and a black jacket, standing against a brick wall.

tobi parks

Tobi Parks is an entertainment attorney and co–founder of Tour Tech. She is the owner of the indie venue, xBk, and co-founder of D Tour, a national booking collective. She is the Board Vice President for the National Independent Venue Foundation, the charitable foundation of the National Independent Venue Association (NIVA). She has been named as a Pollstar Woman of Live, Venues Now All Star and Billboard Magazine’s Next Generation of Live Music Professionals.  She served as an attorney in Sony Music’s Business and Legal Affairs Division as well as former Director of Copyright for the Columbia and Epic frontline labels. She has previously worked with Clear Channel Communications and PBS.  She holds a B.A., M.A., and Juris Doctor.

Outline of a curly brace symbol on a black background.
Outline of a curly brace symbol on a black background.

SUPPORT STAFF

Woman 'DIANA WEISHAAR' with long brown hair standing in front of a colorful painted wall, wearing a multicolored scarf and a reddish shirt.

DIANA WEISHAAR

MARKETING DIRECTOR

Woman 'LANI ECLATT' with curly dark hair, wearing gold hoop earrings and a red blouse, against a gray background.

lani eclatt

BUSINESS OPERATIONS SPECIALIST

Learn about our latest technology

SARA

SARA (Setlist Aggregator & Royalty Application) collects setlist data so you don’t have to worry about the details.

Streamlined setlist reporting means better royalty tracking for creators, simpler workflows for presenters, and more reliable data for PROs.

Report your setlist with SARA, and we’ll handle the rest.

DISCOVER SARA